Trusted by businesses across India
Wati is built for global enterprises with big budgets and tech teams. WhatsMarketing is built for growing Indian businesses who want hands-on support, real chatbot training, and pricing that doesn't punish you for scaling — at a fraction of the cost.
Same Meta-official API. Different price. Different support model.
Wati's headline price is just the beginning. Here's the full picture both platforms actually charge over 12 months for a typical Indian SMB sending around 20,000 messages a month.
Cheapest tier, billed annually
+ message charges (with platform markup) + add-ons
Flat fee, no surprises
+ ₹0.86 marketing / ₹0.11 utility per message — flat, transparent rates
No marketing fluff. Just the differences that actually matter when you're running campaigns every week.
| Feature | Wati | WhatsMarketing |
|---|---|---|
| Annual platform cost (entry plan) | ~₹30,000+/year (Growth) | ₹11,999/year flat |
| Marketing message rate | ~₹0.94 (Meta + ~20% markup) | ₹0.86 flat |
| Utility message rate | Meta rate + markup | ₹0.11 flat |
| Onboarding | Self-serve / videos / email | 1:1 dedicated manager |
| Chatbot sessions | Limited (1,000–5,000 / month) | Unlimited, included |
| Build-your-own chatbot training | Not included | Live 1:1 training included |
| User seats included | 3 (Growth) — extra ₹1,299/mo each | Generous seat allowance |
| Bulk broadcast campaigns | Yes | Yes |
| Click-to-WhatsApp ads support | Yes | Yes — via Meta Ads Manager |
| Shopify integration | Extra $4.99/month | Included |
| CRM / Zapier / Webhooks | Yes | 10,000+ integrations included |
| Support response model | Ticket queues, business hours | Direct WhatsApp + dedicated manager |
| Built-for market | Global enterprise | Indian SMB |
| Underlying API | Official Meta WhatsApp Cloud API | Official Meta WhatsApp Cloud API |
Wati pricing data sourced from publicly available pricing pages, April 2026. Both platforms are official Meta WhatsApp Business API providers.
We're not going to pretend Wati has zero strengths. Here's the real picture — pick the one that matches what you actually need.
These aren't marketing claims. These are the actual three reasons that come up in nearly every onboarding call.
WhatsMarketing's annual plan is roughly one-third of what Wati's entry tier costs over 12 months — before message markups and add-ons widen the gap further. We built it for businesses doing ₹50L–₹20Cr revenue, not Fortune 500s.
Every WhatsMarketing customer gets onboarded by a real human manager who walks them through setup, templates, broadcasts, and chatbots — over a video call, in your language, at your pace. No videos to figure out alone, no ticket queues.
Most platforms keep chatbot building behind expensive consultants or hidden documentation. We run live training sessions that show you exactly how to build flows, AI chatbots, and lead-qualification bots yourself — so you're never dependent on us.
A snapshot of how our actual customers use the platform. Names anonymized for client privacy.
A leading Surat-based jewelry retailer uses WhatsMarketing to run festive broadcast campaigns to their existing customer database and deploys an AI chatbot to handle catalog inquiries from Click-to-WhatsApp ads. Walk-in conversion handled by their in-store team after the chatbot qualifies the lead.
A real estate channel partner (Lodha properties) uses WhatsMarketing to qualify inbound leads from social ads, segment them by budget and project interest, and route hot leads to the right sales rep automatically — replacing manual call-center workflows.
A growing edtech academy runs paid ads driving inquiries straight into WhatsApp, where a chatbot collects student information and shares relevant course details. Non-converted leads are nurtured through automated drip sequences.
A financial services firm uses WhatsMarketing for bulk broadcasts and approval-ready utility templates for client communications — compliant with Meta guidelines for the regulated finance category.
Hypothetical walkthroughs across common business types — built to give you a concrete sense of what's possible.
The scenarios below are illustrative examples, not specific customer case studies.
Customers comparing multiple insurance plans often drop off due to confusion. A WhatsApp chatbot can walk them through 3-4 key questions, suggest the right plan, share a quote instantly, and follow up with reminders for incomplete purchases.
For high-ticket purchases like cars or pre-owned vehicles, a complete WhatsApp sales funnel can reduce reliance on call centers. Bot handles initial qualification, EMI inquiries, and test drive booking — human agent takes over only for high-intent buyers.
Travel agencies running ads for international packages can route every inquiry into a WhatsApp chatbot that captures destination preferences, group size, and budget — then shares relevant itineraries with the human agent stepping in to close.
Astrology firms and personal coaches can use WhatsMarketing to book paid consultations directly inside WhatsApp — chatbot collects birth details or goals, shares the consultant's available slots, and confirms appointments after payment.
No pressure, no scripted pitch. We'll walk through the platform with your specific business in mind and answer your questions directly.